Nélia Dias, Rodney Harrison, Dolly Jørgensen, Gertjan Plets, and Colin Sterling introduce Petroculture’s Intersections with The Cultural Heritage (PITCH) sector in the context of green transitions, a new Horizon Europe and UK Research and Innovation funded research project that brings together academic and cultural sector partners in six countries. The project aims to spur on the processes by which humanities and arts scholarship and public interventions can strengthen citizen engagement with the constantly changing nature of cultural heritage and its relationship to past and present petrocultures to lay the groundwork for rapid, society-wide European green transitions away from a reliance on fossil fuels.