In a surprising turn, Canada’s oil and gas industry has gone silent following the passage of Bill C-59 on June 20, 2024. This new legislation, amending the Competition Act to penalize misleading environmental claims, has prompted major industry players like the Pathways Alliance and the Canadian Association of Petroleum Producers to curtail their online presence. For a decade, Jordan B. Kinder, a scholar in media studies and environmental humanities, has studied the cultural politics of energy, infrastructure, media, and environment, coining the term "petroturfing" to describe the oil industry's fake grassroots advocacy. In his commentary on the oil industry's response to the bill, Kinder notes the benefits of the bill but also warns against putting too much stock in discursive struggles over the oil sands when what is needed is more immediate action.